This year 2018 is full of hope for the fruit and vegetable sector. Because? What is this good news about? Many factors influence this ascending line that the sector is expected to experience this year.
The great internationalization that is characterizing the fruit and vegetable sector, as well as the enormous expansion process that this sector is experiencing (and has experienced recently) has led it to be present throughout the world and it is expected that this year it will continue to be just as good, or even better, than the recent ones.
The company GRUVENTA, specialized in the sector, is clear that this year is looking quite positive for the exports of its products and given the current scenario, they are committed to continuing to open new export markets. This company is being supported by some institutions such as ICEX (Institute of Foreign Trade) and INFO (Institute for Development of the Region of Murcia).
But the path that must be traveled to take advantage of a prosperous year like the one presented is not linear and it is not free of obstacles either. Among the challenges facing the sector is the commitment to improve work in areas such as marketing, promotion and advertising.
The creation of the brand image seems to be one of the weak points of the companies in the sector and would be holding back their capacity for expansion.
Distribution channels have to be a bet outside for companies that want to take advantage of this fertile ground. China seems to be one of the most attractive markets for Spanish fruit and vegetables due to its excellent receptivity, however, it is important to invest in establishing solid distribution channels that allow products to arrive with the excellent quality with which they leave our country.
It is a challenge, and almost mandatory for all companies, to bet on food safety and, above all, on ecological culture. It is also important to establish the necessary measures to obtain the maximum yield from the crops with the strictly necessary resources, which includes, of course, water.
The agricultural sector and, obviously, the fruit and vegetable sector, are the ones that generate the most water consumption, so it is a urgent need to implement solutions at a technical level that allow optimizing the use of water that will not only result in greater savings for companies but also, and what is more important, it will allow a responsible use of water, which is a highly demanding demand from both institutions and consumers who are increasingly aware of the environment.
The modern technical solutions available to farmers allow many benefits such as greater automation of irrigation processes, more efficient use of water, savings in other necessary resources, greater food security and, in general, a much faster cultivation process. efficient in all respects. At Mundoriego we have everything your project needs to perform 100% in terms of production and optimization of resources. Have you seen our catalog yet?
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